【惊天消息】内部邮件爆星际2开发将被冻结
N: 以下是暴雪最近爆出来的一封内部邮件，发信时间是08/3/22，发信人是暴雪董事长 2 d, r; Z7 `: h2 f; K: W8 p
Michael Morhaime，收信人是全体暴雪员工，抄送董事会全体高层。至今为止此信还没
! F6 R( h7 w+ B% j2 n有得到暴雪的确认。
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大家好， ! K8 @9 x0 P& u/ N) R* v6 g
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相信大家都已经知道了，在昨天晚上，我们决定冻结目前关于星际2项目的进度。(we
0 S- |5 ]+ H! I- ]/ p' Y) Khave decided to pull the plug on starcraft 2) # P' p; m E% m+ G' x( U9 x) |
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在这里，我期望能够告诉大家之所以做出这个决定的理由。我们都知道，这个话题此时
" k2 p) f( B; F; ]4 U- h此刻并不轻松，尤其是当我们在不断反省当初Ghost所给我们所带来的沉痛教训、及思
6 A2 C( v) C. o+ s- a! j' ?考目前我们所给予WoW的几乎不成比例的投入的时候。 : }/ n# k. `0 y, m
2 L2 q& Z9 X$ r在做出这个决定之前，我已经同销售、质量管理、开发、美工、程序员及一些社区管理 ! i# a' b& G9 n* K
者们私下进行过交流，然而，没有人能够给我一个充分的理由让我不那么做。
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WoW是我们的立身之本。如果没有MMORPG的话，RTS或者是FPS对BLZ而言将只会意味着伤 * ^4 A: |4 E8 ^; ]( \* p3 N
害！我相信大家都能体会到这一点，因为每一个阅读这封信的人和他的家庭都曾经从 7 B) j: Y5 \# J1 S# ^7 q4 N
WoW这个世界上最为成功的商业在线游戏中受益。 2 w: |9 u( l8 p4 Z$ R% y2 B: ~
& ~3 U+ x! j9 H& o能够真正伤害WoW的，只可能是另一个暴雪的游戏。我们从不相信世界上还存在着另一 $ H3 W. i0 D8 B0 n0 S. x* C
个公司拥有向我们挑战的实力。 0 z6 g& G5 i g8 }5 l5 L% U
7 [. x' b+ P& X# q让我们仔细想想，推出星际2对于暴雪和WoW而言将意味着什么？5%的用户流失，这将是
* w5 a5 C. W( p1 X+ p最保守的估计。500,000用户将因此而离开WoW，这将带走我们90,000,000美元的年收益！ ; O) b5 P; S( P
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问问自己是否确信星际2一定会成功。是的，我们相信它会成功。但是，它的成功对于 + n7 Q9 R& K; P: m5 D
BLZ而言仅仅只是问题的一个方面。我们应当站在更为宏观的角度上来看待它对BLZ的影 3 {( f+ Y- i7 d2 w5 b, U h: [( t
响。 ; q- E. S9 T0 v: {
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我对Activision、Vivendi、广大股民、所有blz员工及他们家庭的责任感促使我不得不
- L u% e0 f z! k7 z0 e做出如此艰难的决定。我们已经无法再承受另一个新的教训了。 4 l4 }/ w& G9 }4 o, a# J1 N
. K3 n1 n& x* B: H最后，我的内心永远向你们敞开着，希望能够听到你们的意见。 - m& @/ K7 L: _+ l& N) l# M0 d& b _
2 J& Y& Q0 z' _& N/ Q1 A- u8 `& W# B
Michael Morhaime
" a: d! c" Y" E/ [" b9 Q董事长
7 D1 P: O# O5 V0 {9 I5 K7 p7 G) K+ A暴雪娱乐 . V8 f# B6 q) h8 N
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Sent: 22/03/2008
% p* W5 v# a$ V ~; E" E% |From: Michael Morhaime 6 y. x* g1 b+ o$ a7 e8 Z* X
To: Blizzard PR; Blizzard Dev; WWi08; Founders Group; , @, p5 i7 {6 z5 P; U6 k
CC: Rod A. Rigole; Paul Maglione; Bobby Kotick; Bruce Hack; Frank Pearce; Rob
) d, P( P P) b8 {1 UPardo; Jeffrey Kaplan;
: [. {. z5 S& n, N( zDear All. # E; r! X& ?5 J0 B
As many of you are already aware, last night we have decided to pull the plug on
# @& k9 o. d# w+ DStarCraft 2.
h5 e: h5 F2 \2 ?- }/ d1 ?0 H4 ^In this letter, I’d like to share with you all exactly how and why this decisin was made. 2 j. [/ n3 R8 }/ U |$ b" d6 ?
We are well aware that many of you will not take this decision lightly, especially
) r7 U6 T, O* [5 o- lconsidering the bitter aftertaste of StarCraft Ghost, and the disproportional resources " T) C9 }. j% Z0 a R
dedicated to the WarCraft franchise.
7 z6 ]3 a- }/ g* RPrior to making this decision, I have personally sat down with Sales and Marketing, QA ' u0 a0 c/ y+ I7 ?
personnel, developers and artists, progamers and a few community managers. None have
: X @6 F) G: _8 e: Xprovided an answer which could support a different decision. Not a single person was " A8 ~# d$ z) w+ z7 T
able to justify StarCraft 2‘s existence.
7 r u! n) V0 n- P% PWorld of WarCraft is our 800 lb gorilla.
! j1 R' Y3 B. O" }: @) I6 ^) ?6 ^% BNo MMORPG, RTS or FPS game can leave anything more than a dent in Blizzard!s
; A8 M% T8 |% `: Z0 m# @0 d" ^subscriber count. Every single person that reads this letter has a family that benefits from
/ f, Y- m6 G+ V- c" S4 K; nWorld of WarCraft’s existenc and its utter dominance as the most commercially / g e& X* f) I; z( W
successful game of all time. : [9 d' a0 D z; D: o
The only thing that can hurt World of WarCraft‘s subscriber base, is another Blizard * G6 M7 S* j" S
game. We do not expect any other company in the world to be able to subtract as much as . h$ B8 G% T1 C8 h
300,000 subscribers from WoW‘s numbers.
0 x T( d; y1 z0 U& ^2 BHow much will StarCraft 2’s release cost Blizzard Entertainment? 9 D; V0 e4 S6 f1 N6 V
The safest estimates are around 5% of World of WarCraft’s subscriber bas.
4 g# Z! h" c9 @; r# y500,000 users will leave World of Warcraft, taking $90,000,000 worth of yearly
; r; }4 M6 t' s! }0 [subscriber fees with them.
# B z- D- I) ] |Do we believe StarCraft 2 would have been successful? Yes. , @$ z- `# W, d
But only as long as we are looking at the small picture.
) Z" d( d3 N6 ]My responsibilities towards Activision, Vivendi, shareholders and Blizzard‘s own
5 v" Z$ E$ \5 J8 f( Z+ Wemployees and their families, prevented me from taking any other course. m4 R2 H- Z8 D+ g3 m P- q
My door is always open.
O3 W% O( {! E. CBest regards,
% y. x+ I, p4 _& _) @Michael Morhaime
* A/ O6 D4 i5 X& ?( gPresident 0 ?- k5 f8 E% |/ L! ?2 ^
Blizzard Entertainment
